HEAT HAPPENS

Sprite

Heat Happens is a global Sprite campaign that targeting Gen Z consumers to help them stay cool when life gets heated.

Working closely with brand teams and ATL lead agencies to maintain alignment and E2E across borders, we crafted KV’s to roll out across all Shopper Journey touchpoints to capture, connect with, and convert consumers.

We then adapted the look of success for multiple markets, facilitating the launch of the campaign into 12 African countries, engaging Gen Z with a suite of small but mighty in-store touchpoints across various retail channels.