COKE & MEALS
Coca-Cola
Adapting Coke’s global campaign, we made Coke & Meals relevant to African markets by tailoring messaging and visuals to resonate with consumers in each country’s specific social context. We rolled out this campaign across 19 African markets, pairing Coca-Cola’s iconic visuals with locally accurate and familiar mealtime moments that were warm and inviting.
As part of creating the toolkit for the entire AOU region, we conceptualised impactful in-store POSM for multiple channels from top-end grocers to spaza shops. We created everything from ambient setups to cross-merchandising parasite units to showstopping mega display solutions – all the while keeping Coke at the centre of every meal.