FANTA SNACKING

Fanta

One brand that always brings the fun and flavour is Fanta. The concept behind the Fanta Snacking campaign is to make Fanta top of mind for all snacking occasions.

Through targeted messaging for Transition, Impulse and Destination Zones, we created fun and colourful POSM that captured attention at key impulse snacking moments throughout the store, linking Fanta to snack adjacent products, whether in the aisle, chiller, or at the tillpoint.

This colourful collateral was rolled out across 21 African countries, each with their own language and key hero packs.